ENGAGING
SOCIAL MEDIA CONTENT
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Show Results
Share a before and after to gain trust. How will clients know a product or service will work for them? Showing your expertise and sharing the benefits of your service/product will gain their interest!
Add value
Sharing pro tips builds online trust. You can answer frequently asked questions, show them exactly how to use the products and share all the benefits which increases sales.
Explain it
When explaining to someone else what your product/ service really is, I like to dive into the basics. What is it? For who is it? How to use it. When you an example, always think about how people can get the best results, possibly in combination with other elements. Meanwhile sharing all useful benefits in a clear and simple way that everyone can understand. These snippets are made for Instagram stories.
Included benefits
Interesting intro
to create a hook for the viewer (more engagement)
Edits
This means that I’m paying attention to colour correction, the flow of the beat and shots have a nice composition.
Cover photo
For short videos I always like to add a good cover photo, it’s the thumbnail of your video. This way it increases views.
Ready to use
When images are already in the right size for posting 4:5 and stories, you can easily pop them into your content marketing machine.
Royalty Free music
By using licensed music, it can be safely used internationally and on youtube without being blocked.
Special effects
Think about transitions, sound/ colour effects.
What You’ll Get:
Beautiful branding content.
A combination of photo and video in ONE package.
Inspiration for posting reels / stories.
Content that you can re-purpose on all social media channels.
A professional boost for your business.
Content made with love and attention to detail.
Powerful content that people want to share.
Did you know that vertical videos have 33% higher reach than horizontal videos? Use it for social content.
Use horizontal videos for site banners, youtube, presentations.
A SMART STRATEGY
Re-purpose
Your Content
By breaking down larger content into smaller, more digestible snippets, you can effectively distribute it across multiple platforms to maximize your exposure and reach. You don’t have to use all social media options, but think about smart ways you can combine them. Elevate your Google Business with a short video as an introduction of your business and re-purpose shorter content on social media.
Behind The Scenes
Personally, I love to see what’s happening before the shoot, the preparation, the steps, the reality of building something amazing. It’s where the real moments of magic happen. Viewers get to know you on a more personal level and…it doesn’t have to be perfect, just YOU.
Routine tips
Think about the most common questions people ask you about your service and provide step-by-step tips. You can also ask people first what their most common issues/frustrations are. Offer solutions to their problems by adding valuable tips.
Benefits
What are the unique selling points that your product/service is providing? Summarize it in a quick overview. Integrate those benefits into your content. Short and sweet. You can integrate them into hashtags or search words as well.
Seasonal
Share content that’s inspired by the season focusing on essentials, bundle combinations or season themed inspiration. Ephasize the benefits of each product or combination to enhance the seasonal experience.
Teasers
When you have new products coming up, a webinar or new tutorials, share some snippets that excites people. By adding a button to ‘save the event in your calendar’, you are working towards the launch of your product / event.
